Frank Lampard believes his personal touch played a key role in persuading Timo Werner to join Chelsea ahead of their Premier League rivals.
Chelsea have shelled out more than £200million overhauling their squad this summer, and every high-profile new recruit has cited Lampard’s influence as pivotal to their signature.
The Blues beat Liverpool to the punch to lure prolific Germany striker Timo Werner to Stamford Bridge for £53million, while Ajax’s Hakim Ziyech and Bayer Leverkusen’s Kai Havertz were further big-name arrivals.
Brazil veteran Thiago Silva, England full-back Ben Chilwell and highly-rated France Under-21 defender Malang Sarr have also arrived to bolster a squad which finished third last season.
Werner is inline to make his debut against Brighton on Monday and Lampard admits it was particularly pleasing to win the race to sign one of the most prolifict and coveted forwards in Europe.
‘You understand when it is the competition with the likes of Liverpool and Manchester City that you need to state your best case to the player,’ said Lampard.
‘I think having been that player at one point, the idea as a manager is to try and sell the club and how I want to move forward.
‘Petr (Cech) in his role does the same and I do that to the best of my ability when I speak to players.
‘With a player like Timo (Werner), we were very, very keen to bring him in. He needs to feel that from us, I loved everything he said to me in those kinds of conversations. And the same with all those kinds of players that I have spoken to.
‘I think that the manager-player conversation is really important because our relationship needs to be good and positive going forward.
‘All you can do is do your best as a club because you know the competition is doing their best, so I think we can be happy that we have brought in players of their level. That is just how we tried to work.’
