AFCON 2025
A new LEGO World Cup advertisement featuring some of football’s biggest names has got a number of global attentions, bringing together Cristiano Ronaldo, Lionel Messi, Kylian Mbappé and Vinícius Júnior in a playful build-up to the 2026 FIFA World Cup.
The campaign, released by LEGO, presents the four football icons each representing different styles and eras of the game. In the advert, the players are shown attempting to build a World Cup trophy using LEGO bricks, only for a young fan to ultimately complete the task, showing the brand’s message of creativity and inclusion.
The short film has quickly gained public discussion across social media, largely because of the rare appearance of the four global superstars in a single storyline. Ronaldo and Messi, widely regarded as two of the greatest players in football history, share the spotlight with Mbappé and Vinícius, two of the sport’s brightest young talents.
The advert also shows the growing marketing buildup to the 2026 FIFA World Cup, which will be jointly hosted by the United States, Canada and Mexico. Brands are already positioning themselves around the tournament, with football’s global appeal offering a major platform for campaigns.
LEGO’s decision to combine football culture with its iconic toy brand has been widely praised by fans, especially for its family-friendly approach and nostalgic appeal. The visual of elite athletes reimagined as LEGO figures has also drawn strong engagement, particularly among younger audiences.
As anticipation builds for the World Cup, the campaign stands out as one of the early creative highlights, mixing sport, entertainment and storytelling in a way that captures both football fans and a broader global audience.
